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Have you ever listened to your voice on a recording and thought to yourself, ?¡ãThat doesn?¡¥t sound like me??¡À It?¡¥s odd to perceive how others hear us and how different it is from the voice we hear in our head. When we, as individuals and entities, attempt to find a voice in social media, we often play it safe to make sure we don?¡¥t end up sounding foolish. However, by playing it safe, and simply deploying facts and findings, we may be missing the personality that really makes social media such a success. Too many hosting companies try to put a sales pitch into every Tweet and Facebook post. Their feed starts to reek of a late night infomercial ¡§C ?¡ãDomain Names only $15.00!!!?¡À Here?¡¥s an idea?-take a look at your recent posts. Are your communications starting to take on the sweaty desperation of Bob the Used Car Guy? If so, perhaps it?¡¥s time to switch things up. I suggest two voices for social media ¡§C your group voice and your one-on-one voice. Your group voice can be sales focused, but be sure to interject something of a personal note into your message as well. This doesn?¡¥t have louis vuitton to be overly familiar. Instead, it can be merely a look into the slice of life at your company. Did the CEO bring donuts? Tweet it. Did the COO take the security team putt-putt golfing? Facebook it. Upgraded servers? Splatter that all over the ??net! Your group voice is for broad range communication to your entire following. Be mindful of the fact that your followers have a variety of industries, interests and level of social media usage. If multiple people are managing your accounts, decide on a social media policy, vernacular and tone so the messages are consistent. Your one-on-one voice needs to be personal, compassionate, and helpful. You?¡¥ve been on the other side of this coin?-possibly, with your phone company or your cable provider. You want answers, and you?¡¥d prefer to get them from someone who is amiable, well informed and can get things done. There?¡¥s nothing wrong with that. Try to be that person for your clients. When we begin to reach beyond the cold hard nature of a business transaction, we begin to truly build a relationship with those who have entrusted the very core of their businesses with us. Keep in mind that others may be able to see your communication even if it is a one-on-one engagement. Think of it as having a private conversation in the middle of a party. Consider this ¡§C most business websites are the very heart of a company?¡¥s operations. We hold a heavy responsibility to not only ensure that things run effectively, but that we are communicating with our clients. Communication is the key to any relationship, even a business one. Your social media communications should mirror the respect, knowledge and affability of your management team, your support center and your sales team. Same goal, same voice. Web hosting, to most people (if they know what it is), is fairly mundane and a necessary part of running their business. So why not heat it up a bit? Make it saucy! Make it fun! Just like any relationship, you need to keep things interesting to keep the bond strong. So, besides sales tweets, what should you be Tweeting, Facebooking and Google Plussing? (Enter here a debate amongst my Marketing Team and Twitter followers about the conjugation of the act of posting on Google+. Google Plussing was the winner.) First, decide how many of your followers are customers. How many are competitors? How many (and there will be many if your following is sizable) are followers that you can?¡¥t categorize? Knowing your audience is the first step to great social media communication. More than likely a majority of your Twitter followers and Facebook fans are already your customers. A discount for first-time-only customers has no value for them. You know what customers really like? Discounts and free stuff! Consider contests for discounts and get your customers to engage. Give away logo t-shirts. People, even non-customers, go nutty for a free t-shirt. With them wearing your merchandise, they become walking advertisements for you. How about promoting your affiliate program? This is a good way to let customers know they can make money by referring others to you. This is also a reminder for lethargic affiliates to check their status or consider a new way to promote themselves (in turn promoting you). Promote your latest blog entry. Not only will this keep your followers up to date on your business, but it will also give them stories that affect your industry and it will drive traffic to your site. Retweet others! Did Inc. magazine just do a highly relevant article that affects you and your customers? Then it is worth a retweet. And finally, the crazy, silly things that make your company unique can be used to your benefit. For example ¡§C your swag haul from your last conference, the life size paper mach¡§ R2D2 in the break room ¡§C wait?-what, you don?¡¥t have these things? Well, these are the nuances that give your company personality, depth and something to relate to. Your business entity will take on a personality of its own. Have you ever listened to your voice on a recording and thought to yourself, ?¡ãThat doesn?¡¥t sound like me??¡À It?¡¥s odd to perceive how others hear us and how different it is from the voice we hear in our head. When we, as individuals and entities, attempt to find a voice in social media, we often play it safe to make sure we don?¡¥t end up sounding foolish. However, by playing it safe, and simply deploying facts and findings, we may be missing the personality that really makes social media such a success. Too many hosting companies try to put a sales pitch into every Tweet and Facebook post. Their feed starts to reek of a late night infomercial ¡§C ?¡ãDomain Names only $15.00!!!?¡À Here?¡¥s an idea?-take a look at your recent posts. Are your communications starting to take on the sweaty desperation of Bob the Used Car Guy? If so, perhaps it?¡¥s time to switch louis vuitton outlet things up. I suggest two voices for social media ¡§C your group voice and your one-on-one voice. Your group voice can be sales focused, but be sure to interject something of a personal note into your message as well. This doesn?¡¥t have to be overly familiar. Instead, it can be merely a look into the slice of life at your company. Did the CEO bring donuts? Tweet it. Did the COO take the security team putt-putt golfing? Facebook it. Upgraded servers? Splatter that all over the ??net! Your group voice is for broad range communication to your entire following. Be mindful of the fact that your followers have a variety of industries, interests and level of social media usage. If multiple people are managing your accounts, decide on a social media policy, vernacular and tone so the messages are consistent. Your one-on-one voice needs to be personal, compassionate, and helpful. You?¡¥ve been on the other side of this coin?-possibly, with your phone company or your cable provider. You want answers, and you?¡¥d prefer to get them from someone who is amiable, well informed and can get things done. There?¡¥s nothing wrong with that. Try to be that person for your clients. When we begin to reach beyond the cold hard nature of a business transaction, we begin to truly build a relationship with those who have entrusted the very core of their businesses with us. Keep in mind that others may be able to see your communication even if it is a one-on-one engagement. Think of it as having a private conversation in the middle of a party. Consider this ¡§C most business websites are the very heart of a company?¡¥s operations. We hold a heavy responsibility to not only ensure that things run effectively, but that we are communicating with our clients. Communication is the key to any relationship, even a business one. Your social media communications should mirror the respect, knowledge and affability of your management team, your support center and your sales team. Same goal, same voice. Web hosting, to most people (if they know what it is), is fairly mundane and a necessary part of running their business. So why not heat it up a bit? Make it saucy! Make it fun! Just like any relationship, you need to keep things interesting to keep the bond strong. So, besides sales tweets, what should you be Tweeting, Facebooking and Google Plussing? (Enter here a debate amongst my Marketing Team and Twitter followers about the conjugation of the act of posting on Google+. Google Plussing was the winner.) First, decide how many of your followers are customers. How many are competitors? How many (and there will be many if your following is sizable) are followers that you can?¡¥t categorize? Knowing your audience is the first step to great social media communication. More than likely a majority of your Twitter followers and Facebook fans are already your customers. A discount for first-time-only customers has no value for them. You know what customers really like? Discounts and free stuff! Consider contests for discounts and get your customers to engage. Give away logo t-shirts. People, even non-customers, go nutty for a free t-shirt. With them wearing your merchandise, they become walking advertisements for you. How about promoting your affiliate program? This is a good way to let customers know they can make money by referring others to you. This is also a reminder for lethargic affiliates to check their status or consider a new way to promote themselves (in turn promoting you). Promote your latest blog entry. Not only will this keep your followers up to date on your business, but it will also give them stories that affect your industry and it will drive traffic to your site. Retweet others! Did Inc. magazine just do a highly relevant article that affects you and your customers? Then it is worth a retweet. And finally, the crazy, silly things that make your company unique can be used to your benefit. For example ¡§C your swag haul from your last conference, the life size paper mach¡§ R2D2 in the break room ¡§C wait?-what, you don?¡¥t have these things? Well, these are the nuances that give your company personality, depth and something to relate to. Your business entity will take on a personality of its own.