All you need to know about business! Голосов: 0 Адрес блога: http://marketbasket.tk/bussiness-n-marketing/ Добавлен: 2013-11-12 14:55:40

Clear Channel Brings in Spengler for New Content-marketing Role

2013-10-31 21:55:54 (читать в оригинале)

   Clear Channel Media and Entertainment has named former Magna Global CEO Tim Spengler president of content marketing and revenue strategy, a position new to the radio and live-events giant. In his role, Mr. Spengler will spend time with Clear Channel’s research and analytics team to determine how it can make Clear Channel’s properties more attractive to advertisers as well as those employees on the content-marketing side.

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Fruit and Veggie Marketers Are Making Produce Cool

2013-10-31 09:53:14 (читать в оригинале)

   Mickey Mouse mangos and Spider-Man strawberries? Kid-friendly characters like the Marvel Comics webslinger and Mickey Mouse are increasingly popping up on fruits and veggies as part of a move to make healthful foods cool through packaging gimmicks and tie-ins with children’s media properties such as Disney and Nickelodeon.

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Despite Backlash, No End to Pumpkin Craze

2013-10-31 00:37:28 (читать в оригинале)

   Pumpkin beer. Pumpkin coffee. Pumpkin doughnuts. Pumpkin chocolate. Even pumpkin potato chips. It’s clearly time for a pumpkin backlash. And just as more and more marketers hop on the pumpkin craze-by all accounts started by the introduction of Starbucks' pumpkin spice latte in 2003-it seems that the resistance is building.

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Trust Characteristics

2013-10-24 23:14:11 (читать в оригинале)

    A trusting relationship has two important characteristics. First there is integrity. A person is who they represent themselves to be. They make a promise and they keep their promises. The second quality is competence. You and your spouse can have a very trusting relationship with each other. But will he or she trust you to do open heart surgery on them?

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The Content of Your Emails

2013-10-21 16:28:37 (читать в оригинале)

   What should be the content of your loyal customer emails? No matter what I say. No matter what you think. If you want to get your customers to read your emails, you must give customers what they want, not what you want. Every business is different.