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BMI: Middle East and Africa Telecommunications (May-12)

2012-05-15 12:41:00 (читать в оригинале)

Mobile content in the Middle East and North Africa (MENA) region is evolving rapidly as a result of strong uptake of smartphones and mobile data services, as well as operators' moves to expand their revenue streams through value-added services (VAS) amid declining revenue growth from basic services. BMI notes that the development of mobile content in region is mainly homogenous, with a mixture of telecoms crossovers such as m-health and m-banking, and internet-based mobile applications, apart from a handful of markets where 3G network services have not been launched. Meanwhile, there are clear signs that VAS are also becoming increasingly important to businesses. BMI believes this development is the main driver growing investments in corporate mobile content such as machine-to-machine (M2M).