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Burger King strikes deal to expand in Russia

2012-06-06 09:42:56 (читать в оригинале)

Burger King strikes deal to expand in Russia louis vuitton outlet The world's second largest hamburger chain said Tuesday it has reached a deal with its franchise operator in the country to open several hundred new locations in the next few years. There are currently 57 Burger King locations in Russia.
The deal continues the Miami-based chain's focus on expanding in emerging markets at a time when the fast food industry is becoming increasingly saturated in the United States. In the past year, 80 percent of Burger King's new openings have been in the region encompassing Europe, the Middle East and Africa.
Burger King Worldwide Holdings Inc. did not disclose the terms of its deal with Burger Rus, its Russian franchisee, and VTB Capital, a Russian investment bank. The company last year announced a similar expansion deal with a franchisee in Brazil.
Burger King, which has seen its market share in the U.S. decline in recent years, has been undergoing an overhaul since it was purchased and taken private by New York investment firm 3G Capital in late 2010.

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