Будущее. Деспотичное государство ежегодно устраивает показательные игры на выживание, за которыми в прямом эфире следит вся страна. По правилам «Голодных Игр», победить может только один из 24 участников. От 12 дистрикта жребий участвовать в Играх выпадает юной Китнисс и тайно влюбленному в нее Питу. Закону не важно, кто выиграет, главное — зрелище. И на этот раз зрелище будет незабываемым.



"Голодные игры" в прокате с 22 марта.

The world of Internet video is exploding and expanding rapidly. Lots of people want to partake in the use of the medium. Web film has very promising aspects to it.These little movies are promising tools to many businesses. Small and big businesses alike are racing to use web movies as marketing tools to promote their products. They want to connect with a large amount of people on an emotional and professional level. Combining the two has become an effective way of marketing on the Internet. It is a new way to advertise effectively over the web.
When you think of a web video you may associate it with something similar to watching television at your computer screen. TV is where people relax and take it all in. In reality, Web clips are just the opposite of TV. Television is laid back and the people watching it are passive. Online film, however, are more engaging and the user has to click on the play button, which is like saying I'm listening. With Web movies, the user has full control of his experience. With the users in control businesses and online movie creators must learn how to keep their viewers engaged.
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People no longer want to hear the same old sales pitches. People get turned off by them and actually react negatively toward that business. The best way to keep users engaged longer is to share a compelling story and leave out the sales gimmicks. Respect your viewers time by giving them good, entertaining content. Once you get them engaged you must keep them there with an entertaining format.

Distributing your web clips is just as important as having good content. No one will see them if you don't get them out there correctly. Learn basic search engine optimization techniques, use good meta data, and name your web clips to rank higher in the search engines. Things are always changing so stay up to date on the latest search engine strategies.
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Research has shown that websites with movie clips have more click throughs and more traffic then websites that don't. This data shows that 50% of people who watch a web clip will actually visit that businesses website. Of those people half of them will purchase something from that company.
Actionable content is key to keep your viewers engaged. Offering a coupon or a discount code is a good way to call your viewers to action. This also gives you a way to measure how effective your films are and you can keep track of the number of coupons or discounts.
Sharing is a very important aspect when it comes to marketing your web clips. Users should be able to share films with each other. If you're web clips cannot be shared, they are limited in their marketing abilities. If your viewers cannot pass your web clip around and share it, then it is limited in its marketing power. When people share your movie clips, they are helping you to get the word out about your business. When you supply shareable films you are multiplying your viewers and your customers.
Remember to take into account the differences between web video and television. Call your viewers to action and keep them engaged. Skip the typical sales pitch, and tell an interesting story instead. Have all meta tags and name your films relative to the search engines. Know the differences between television and the web. Use these differences to your benefit and you can create engaging web video that will be an effective marketing tool.