Simplifying service will be key to signups that will draw ad dollars, pay off for investors. With its initial public offering behind it, Twitter can now get down to justifying its valuation of’ more than $20 billion. The major hurdle in dying that is demonstrating it tan attracts more of the masses.

   Fast feeder will challenge Dunkin', Starbucks in bid to be premium-java player in grocery stores. When CEO Don Thompson speaks during McDonald's investor meeting this week, lies likely to talk about coffee-and not just what it’s serving in restaurants.

   With a new peanut-butter cup line extension, Butterfinger is facing a monumental task: taking a few pieces out of Reese’s dominant position. But the Nestlé’s - owned brand says it’s ready to spend big behind its Butterfinger Peanut Butter Cups, which will hit stores in January. And it doesn’t get any bigger than a Super Bowl ad, which will mark the product’s debut.

   Clear Channel Media and Entertainment has named former Magna Global CEO Tim Spengler president of content marketing and revenue strategy, a position new to the radio and live-events giant. In his role, Mr. Spengler will spend time with Clear Channel’s research and analytics team to determine how it can make Clear Channel’s properties more attractive to advertisers as well as those employees on the content-marketing side.