You've hardly ever seen great soviet sci-fi film Kin-dza-dza. To understand sth. about "those russians" you definitely should watch, but my today post is not about this masterpiece.  This year in April an animated version of the same story, named Ku! Kin-dza-dza! was released. This version is targeted more at children and the international audience. Outdoor promo-campaign in Moscow was not standard.  The largest outdoor operator Russ Outdoor used special projection technology animation and film characters were depicted on extenders. Total of 75 billboards 6x3 has been involved in the placement, of which 10 billboards were equipped with projection and extenders. Watch video with billboard here:  http://www.youtube.com/watch?feature=player_embedded&v=YYVtR8VZVqQ

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Итак, есть задача прорекамировать каждый товар интернет магазина, и, так, чтобы объявление было не общим для всех товаров типа “магазин такой, продаем трусы и телефоны”, и, чтобы не пришлось каждое объявление вбивать ручками. Начал разбираться с “динамических объявлений” adwords, но … Continue reading →